The Romanian Formula

The Romanian Formula

Category:

Press Junket

Client:

Netflix

While trying to localise the title and create content for Romanians to love, we found out a really “strong“ connection.

(CONTEXT)

Romanias are some sort of chemists themselves and they practice it each year, creating a variety of alcoholic drinks.

(MORE CONTEXT)

So from one “cook“ to another, we had Aaron try out the variations of The Romanian Formula.

(IDEA)

The video had a 6mil reach, making it the most successful Netflix asset in CEE.

(ASSET)

(ASSET)

(REACTIONS)

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