Category:
Press Junket
Client:
Netflix
For the press junket of Wednesday, we leaned into the show’s gothic DNA by pairing it with a Romanian twist.
(CONTEXT)
While Edgar Allan Poe is one of the founding fathers of the Wednesday universe, Romania has its own dark, melancholic poet: George Bacovia.
(MORE CONTEXT)
To bridge the show’s world with local culture, we had the cast read Bacovia’s iconic poem Plumb (Lead), amplifying the show’s eerie tone while introducing an international audience to a poet who feels like Poe’s Eastern European counterpart.
(IDEA)
Use Bacovia’s Plumb as a cultural mirror to Poe’s presence in Wednesday. By having the cast embody Bacovia’s somber verses, we created a press moment that felt authentic to the show’s universe, culturally rooted in Romania, and shareable for fans who relish Wednesday’s gloomy aesthetic.
(ASSET)
(ASSET)
(REACTIONS)
