Category:
Special Activation
Client:
Netflix
To build further excitement around the new Stranger Things season, we brought to life a core message from the show via an explosive Twenty One Pilots live performance.
(CONTEXT)
In season 4 of Stranger Things, music plays a unique role. It acts as a mental refuge where characters can escape Vecna’s evil might. Besides the show’s amazing soundtrack, fans found other songs and bands that match the Stranger Things universe and talk about the same themes.
(MORE CONTEXT)
To make the fans’ dreams come true and to strengthen their connection with the show, we partnered up with a music festival, Electric Castle, where Vecna’s evil might took over the main stage.
(IDEA)
Then, using the show’s iconic theme song and Twenty One Pilots’ live performance of Heathens, we’ve merged the two universes together, creating an epic moment for the fans of both worlds.
(ASSET)
(ASSET)
(REACTIONS)
