Category:
Digital Content
Client:
Netflix
THE REQUEST
For the launch of the 4th season, we reminded Romanians that the devil is very rooted in our traditions.
(CONTEXT)
We introduced Lucian Buta, a Romanian artisan who makes devil masks and his special “request”, to have Lucifer modeling for his masks.
(MORE CONTEXT)
In order to give a voice to our craftsman, we partnered up with this media outlet who covered and posted his story.
(IDEA)
HIS DESIRE WAS HEARD
Few days after, Netflix replied with a video of the cast wearing the Romanian devil masks, making this one of the most viewed assets on Netflix’s channels.
The story was rapidly picked by the press and our beloved artisan even got TV coverage, turning this campaign into a match made in heaven
(ASSET)
(ASSET)
(REACTIONS)