Category:
Digital Activation
Client:
Netflix
Through a digital game experience, we organised a live heist and gave fans the opportunity to feel like they were a part of “La Banda”.
(CONTEXT)
Throughout the years, La Casa De Papel became a global phenomenon, with fans worldwide aspiring to be a part of it. And since this story had come to an end, it deserved to be celebrated in the spirit of the show.
(MORE CONTEXT)
So, instead of saying GAME OVER, we said GAME ON. To make fans feel like they were part of this final story, we designed a real-time, multi-channel, digital gaming experience, challenging them to decode a phone number and claim their La Casa de Papel gold coin.
(IDEA)
Behind each phone number digit were intricate riddles that mixed the show’s details, insights and facts, math problems, coding languages with fans’ digital behavior, frequently used apps and video game mechanics.
Once uncovered, they had to dial the number, connecting live with our La Banda member to claim their gold coin.
(ASSET)
(ASSET)
(REACTIONS)
