Category:
Digital Content
Client:
Netflix
To start a conversation about the new title, we created buzz around the car, with a special appearance of Bogdan, the iconic Romanian character from Breaking Bad, giving the fans something awesome to talk about.
(CONTEXT)
Knowing how big Bogdan was among Romanian BB fans, we had to use him. So we flew him for the States and created a very cinemagraphic video to post online.
The story, or Bogdan’s story in this video, is about doing one last favour and appearance that’s connected to Jesse and Walter.
(MORE CONTEXT)
Then, we turned to Micutzu (an actor and stand up comedian) to sell the car on OLX.ro. Being an escape car, looked all over by the police, we had to get rid of it. So we turned to Micutzu and his car salesman persona and created a special ad takeover on olx.ro, the biggest e-commerce platform in Romania.
(IDEA)
(ASSET)
(ASSET)
(REACTIONS)